Hello. I’m Jacob McComber: Marketing & Branding
A dynamic marketing leader with a proven track record in driving business growth and enhancing brand visibility. With over eight years of experience, I've successfully led marketing strategies at Agency Immersive, implemented innovative systems at New Creations Mobile Restorations, and fostered strategic relationships at Canaccord Genuity. My expertise in data-driven marketing, team leadership, and multi-channel campaign management positions me well for leadership roles in marketing.
Work Experience
Owner & Director Of Marketing Strategy
As the driving force behind Agency Immersive, I spearheaded the growth of the business by delivering top-tier, results-oriented marketing services. My team and I honed in on optimizing every facet of our clients' digital strategies, fostering robust sales pipelines, and propelling B2B companies through hyper-personalized automated touchpoints.
Key Achievements
Pioneered and developed Agency Immersive, leveraging a commitment to superior, results-oriented marketing services to expand the business across various sectors.
Devised and executed comprehensive marketing strategies, showcasing proficiency in both inbound and outbound tactics, brand messaging, and design.
Leveraged data and analytics to guide and enhance marketing campaigns, delivering quantifiable results for a diverse client base.
Directed a team of marketing professionals to devise and implement effective marketing strategies for clients.
Successfully administered marketing budgets and stimulated revenue growth through comprehensive marketing plans.
Applied expertise across a variety of marketing channels, including digital, social media, email marketing, events, and branding, to deliver superior results and drive client satisfaction.
Marketing & Business Mentor
As a mentor, I dedicate myself to fostering the growth of businesses by providing expert advice and actionable insights. Whether it is a startup taking its first steps or an established company looking to innovate, I offer a tailored mentorship experience, ensuring that clients not only meet but exceed their business and marketing aspirations.
Marketing Specialist
In this pivotal role, I was instrumental in propelling New Creations to new heights by implementing innovative systems, materials, and processes. I also refined existing ones to ensure the company's growth trajectory. My responsibilities spanned a wide range of areas, providing me with a comprehensive understanding of marketing operations.
Key Achievements
Spearheaded the development and monitoring of both external and internal websites, ensuring a cohesive digital presence.
Initiated advertising strategies, including PPC campaigns, to drive targeted traffic and conversions.
Led the marketing team in brand management, ensuring consistent brand representation and implementing key policy and guideline materials.
Business Development/Marketing Specialist
In this multifaceted role, I seamlessly transitioned between marketing, sales, advertising, and customer support responsibilities to drive new business development. I was instrumental in identifying and cultivating strategic relationships with partners and potential clients, thereby bolstering our client pipeline through both direct and indirect engagement.
Key Achievements
Strategically crafted and executed marketing content across various channels, enhancing brand visibility and engagement.
Managed and maintained four social media accounts, fostering a strong online community and brand loyalty.
Conducted in-depth market research to identify unmet market needs, informing and refining our marketing strategies for optimal impact.
Education
Trinity Western University
Trinity Western University is a school that sincerely values leadership and community. I was involved in leadership roles throughout my years at university, and actively fostered community on campus. My degree in communications has afforded me ample opportunity to increase my knowledge of the effective use of verbal, non-verbal, written, and media communication. I can use these skills effectively on a wide range of media platforms.
Skills
Hard Skills
Inbound Marketing
Outbound Marketing
CRM Implementation
Website Design
Adobe Creative Suite
Project Management
Soft Skills
Communication
Management
Organization
Engagement
Teamwork
Productivity
Critical Thinking
Initiative
Adaptability
Creativity
Case Study
New Creations Mobile Restorations
In my first year with New Creations, I took on the role marketing specialist and led a thorough review of their processes, software, and vendor contracts. This resulted in a significant reduction in the company’s annual expenses by over $120,000. This strategic cost management was not at the detriment of growth, but rather, it was coupled with the design and execution of a high-impact marketing campaign that generated an impressive $10 million in additional revenue over the next six years.
My strategic approach and leadership has driven substantial growth for New Creations. In the past five years, they have grown more than the previous 25 years combined. This rapid growth has made New Creations one of the fastest-growing mobile franchise companies in North America.
Our combined success has been recognized with numerous industry awards, year after year. My work at New Creations demonstrates the impact of strategic marketing and strong leadership on a company's growth and success.
Projects
